A few strategic technical SEO tweaks can actually double your e-commerce traffic in a couple of weeks.

Even more impressive - you can achieve sustainable growth in orders even during traditionally slower seasons. We recently helped a dermo-cosmetic and beauty products e-commerce store increase their orders from Google by 29% (from 252 to 325 monthly orders) during what's typically considered low season (according to research we conducted on Google Trends).

But the most exciting part? We more than doubled their daily organic traffic from 350 to over 800 clicks per day in just 2 months. And these aren't just vanity metrics - we're talking about actual revenue-generating traffic that converts into sales.

Our E-commerce SEO Case Study in a Glimpse

In this case study, I'll walk you through exactly how we achieved these results through a combination of technical SEO expertise and strategic content optimization. You'll learn:

The Challenge: Growing E-commerce Sales Through SEO

Google Search Console Screenshot - ecommerce SEO Organic Clicks Growth

Our client, a leading dermo-cosmetic and beauty products retailer in Egypt, came to us with a common challenge: they wanted to increase their organic traffic and sales from Google, but previous attempts had yielded minimal results.

The Strategy: Technical Foundation First

After our initial audit, we identified that the quickest wins would come from technical optimizations that would help us change on-page factors in bulk. Here's what we discovered:

1. Theme-Level Technical Optimization

The first major breakthrough came from our analysis of a sample of their product pages. We identified several opportunities for optimization that most Shopify stores overlook:

The impact? Daily organic traffic doubled within 3-4 weeks of implementing these changes.

2. Strategic Keyword Research & Page Mapping

Rather than taking a shotgun approach, we:

3. Content Strategy That Converts

We didn't just create generic blog posts. Instead, we:

💥 More of our results: Learn how we grew the sales of a local business in Egypt by 123%

The Results: Breaking Down the Numbers

Let's look at what we achieved in just 4 months:

  1. 29% Increase in Orders from Google
    • August 2024: 252 orders (peak season)
    • December 2024: 325 orders (post-discount season, & considered a low season in this industry according to Google Trends data)
  2. 128% Increase in Daily Traffic
    • Starting point: 350 clicks/day
    • After 2 months: 800+ clicks/day

What makes these numbers particularly impressive is the timing. We achieved a 29% increase in orders during what's traditionally considered the "low season" compared to their August peak season numbers.

Why These Results Matter for Your E-commerce Business

If you're running an e-commerce store, you're probably thinking about ways to increase your sales without relying solely on paid advertising. Our results show that with the right SEO strategy, you can:

Ready to Scale Your E-commerce Business?

We're currently taking on a limited number of e-commerce clients for Q2 2025. If you'd like to explore how we can help your store achieve similar (or better) results, let's talk.

Contact me directly:

Want to know if SEO could be a game-changer for your e-commerce business or local store? Send us a message, and I'll personally review your store and get back to you within 72 hours with a preliminary analysis of your growth potential through SEO.

Did you know you can grow your local business by over 2x in a year through SEO?

Before you get skeptical, that's not growth as in website traffic or other vanity metrics that some agencies in Egypt set as KPIs, but actual growth in bookings and revenue. You're likely leaving A LOT of money on the table if you haven't explored the potential of SEO and Google Ads for your local business.

In this article, I'll guide you through a local SEO case study for a dentist in Sheikh Zayed City who achieved remarkable results:

The most compelling aspect is the sustainability of these results. These gains can endure for months and even years, even after ceasing active SEO efforts. Imagine the substantial ROI potential…

Imagine getting all this for a monthly fee of 16,000 EGP while most agencies charge a minimum of 40,000 EGP for a service with a similar quality in 2025.

Local SEO Case Study in Egypt: Overview

The 3 main elements of a successful Local SEO strategy are the Google Business Profile, the website, and the citations/backlinks which are the linked mentions of the business on other websites or directories. Let's expand each one of them.

Google Business Profile Optimization

When we first audited our client's Google Business Profile (GBP), we were pleasantly surprised. The dental practice had already implemented many GBP best practices:

This solid foundation on the GBP front meant we could focus our efforts where they'd make the most impact: the website optimization and link-building strategy. While we did make minor tweaks to their GBP like:

The real needle-moving results came from our work on their website architecture and local citation building, which I'll detail in the next sections. This is quite uncommon in our experience - many local businesses in Egypt neglect their GBP in addition to overlooking the crucial technical aspects of their website and citation profile that can truly amplify their local search presence.

Website On-Page Optimization

This is where we really moved the needle. While the client's Google Business Profile was well-optimized, their website was missing several crucial elements that could boost their local search presence. Here's what we implemented:

1- Strategic Meta Tag Optimization

We started with the basics, but with a local twist that made all the difference:

2- Content Strategy That Actually Converts

Instead of just publishing generic dental articles, we created a hyper-local content strategy:

Pro tip: We found that Arabic articles about "teeth whitening" brought in significant traffic from Gulf countries, creating an unexpected but valuable patient segment, especially in the Summer season.

3- Service Page Optimization

We completely revamped their service pages with both SEO and conversion rate optimization in mind:

4- Local-First Technical Optimization

Some technical implementations that proved particularly effective:

5- Mobile Optimization That Matters

Given that 90.8% of our client's traffic came from mobile devices, we:

The results? The website started ranking for 59 keywords on Google's first page within 7 months, up from zero when we started. But the real magic happened when we combined this with our backlink-building strategy, which proved to be the final piece of the puzzle...

Citations and Link Building Strategy

This is where most local SEO campaigns in Egypt fall short. While many agencies focus solely on Google Business Profile optimization, we knew that a strong backlink and citation profile would give our client the edge over competitors. Here's our exact process:

1- Local Media Coverage

We leveraged our PR connections to secure features in prominent Egyptian news outlets:

2- International Press Features

To boost domain authority and create trust signals, we:

Pro tip: We found that international coverage, while not directly impacting local rankings, significantly improved the overall domain authority which boosted search performance.

3- Strategic Citation Building

We didn't just spam directories - we carefully selected and optimized listings on:

The key here was maintaining 100% consistent NAP (Name, Address, Phone) information across all citations.

The Results Speak for Themselves

After implementing this comprehensive link building strategy:

Wrapping Up: Your Local SEO Growth Partner

The results we achieved for this dental practice weren't a stroke of luck - they came from a systematic approach to local SEO that we've refined over 6 years of working with businesses across Egypt.

Ready to Grow Your Local Business?

Let's discuss how we can replicate (or even exceed) these results for your business. We'll analyze your online presence and create a custom growth plan - no strings attached.

You can reach me through:

Whether you run a dental practice, retail store, or any other local business in Egypt, we have the expertise to help you dominate your local market through SEO.

Want to see if SEO is the right channel for your business? Send us a message today, and we'll get back to you within 72 hours with a preliminary analysis of your growth potential through SEO.

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