E-commerce SEO Case Study in Egypt

A few strategic technical SEO tweaks can actually double your e-commerce traffic in a couple of weeks.

Even more impressive - you can achieve sustainable growth in orders even during traditionally slower seasons. We recently helped a dermo-cosmetic and beauty products e-commerce store increase their orders from Google by 29% (from 252 to 325 monthly orders) during what's typically considered low season (according to research we conducted on Google Trends).

But the most exciting part? We more than doubled their daily organic traffic from 350 to over 800 clicks per day in just 2 months. And these aren't just vanity metrics - we're talking about actual revenue-generating traffic that converts into sales.

Our E-commerce SEO Case Study in a Glimpse

In this case study, I'll walk you through exactly how we achieved these results through a combination of technical SEO expertise and strategic content optimization. You'll learn:

  • The technical tweaks we made to their Shopify theme that doubled traffic in weeks
  • Our approach to keyword research and mapping for e-commerce
  • How we structured content to support both collection and product pages
  • Why these results are particularly impressive given the seasonal context

The Challenge: Growing E-commerce Sales Through SEO

Google Search Console Screenshot - ecommerce SEO Organic Clicks Growth

Our client, a leading dermo-cosmetic and beauty products retailer in Egypt, came to us with a common challenge: they wanted to increase their organic traffic and sales from Google, but previous attempts had yielded minimal results.

The Strategy: Technical Foundation First

After our initial audit, we identified that the quickest wins would come from technical optimizations that would help us change on-page factors in bulk. Here's what we discovered:

1. Theme-Level Technical Optimization

The first major breakthrough came from our analysis of a sample of their product pages. We identified several opportunities for optimization that most Shopify stores overlook:

  • This website sold products from well-known international brands, so adding the brand names to all products' meta titles was crucial as many people were searching Google for those specific brands. This was done in bulk in under 3 minutes by making a simple tweak to the theme.liquid file.
  • Another common issue with many Shopify themes is the product URL structure. This can also be easily fixed by editing a few lines of code.

The impact? Daily organic traffic doubled within 3-4 weeks of implementing these changes.

2. Strategic Keyword Research & Page Mapping

Rather than taking a shotgun approach, we:

  • Conducted comprehensive keyword research focused on commercial intent
  • Created a detailed mapping of keywords to specific product and collection pages
  • Prioritized optimization based on potential ROI and competition level

3. Content Strategy That Converts

We didn't just create generic blog posts. Instead, we:

  • Developed supporting content that directly fed into product and collection pages
  • Created strategic internal linking structures
  • Focused on addressing specific customer pain points and questions

💥 More of our results: Learn how we grew the sales of a local business in Egypt by 123%

The Results: Breaking Down the Numbers

Let's look at what we achieved in just 4 months:

  1. 29% Increase in Orders from Google
    • August 2024: 252 orders (peak season)
    • December 2024: 325 orders (post-discount season, & considered a low season in this industry according to Google Trends data)
  2. 128% Increase in Daily Traffic
    • Starting point: 350 clicks/day
    • After 2 months: 800+ clicks/day

What makes these numbers particularly impressive is the timing. We achieved a 29% increase in orders during what's traditionally considered the "low season" compared to their August peak season numbers.

Why These Results Matter for Your E-commerce Business

If you're running an e-commerce store, you're probably thinking about ways to increase your sales without relying solely on paid advertising. Our results show that with the right SEO strategy, you can:

  • Achieve sustainable growth even during traditionally slower seasons
  • More than double your organic traffic in a matter of months
  • Convert that traffic into actual orders and revenue

Ready to Scale Your E-commerce Business?

We're currently taking on a limited number of e-commerce clients for Q2 2025. If you'd like to explore how we can help your store achieve similar (or better) results, let's talk.

Contact me directly:

Want to know if SEO could be a game-changer for your e-commerce business or local store? Send us a message, and I'll personally review your store and get back to you within 72 hours with a preliminary analysis of your growth potential through SEO.

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